Phu Ha was born from a simple question:

“How to bring fish sauce drops that are not only delicious but also suitable for the taste of every Vietnamese family?”

Since ancient times, fish sauce has been an indispensable part of family meals. It is not only a spice but also a link between cultural and traditional values. When mentioning fish sauce, it is impossible not to think of Phu Quoc fish sauce – a symbol of quality and national pride. With the passion to preserve that identity, Phu Ha was born in the early 90s, carrying the mission of bringing the original flavor of Phu Quoc fish sauce to every Vietnamese family.

Starting from a small production facility with a few tanks, with an output of only about 100 tons of fish per year, Phu Ha has continuously developed and expanded its scale to nearly 70 tanks, each containing 14-15 tons of fresh anchovies. Thanks to the traditional production process combined with family secrets, the anchovies are carefully fermented for more than 12 months, creating more than 500,000 liters of fish sauce per year with a rich, original flavor.

Every meal is a story, every dish is a memory, and Phu Ha wishes to become a lasting companion in every moment. Understanding that each family has its own culinary culture, and that difference needs to be honored. Therefore, we are committed to bringing fish sauce products that suit all of those things.

Every drop of Phu Ha Fish Sauce is the crystallization of Phu Quoc’s long-standing tradition and the spirit of constant innovation. It is the intersection between the original, authentic flavor and modern improvements to meet increasingly diverse needs. We not only bring products but also convey the pride of Vietnamese identity in each bottle of fish sauce.

Phu Ha is proud to be one of the first enterprises to fully meet the strict regulations to provide Phu Quoc fish sauce with geographical indications protected by the European Union. This is not only an achievement but also a testament to the quality, affirming the position of Phu Ha fish sauce in particular and Phu Quoc fish sauce in general in the domestic and foreign markets.

Whether it is a cozy family meal or a gathering, Phu Ha always accompanies to create complete and meaningful moments. Each drop of fish sauce is not only a flavor but also a story of attachment, inheritance and pride in bringing Vietnamese cuisine far and wide. When coming to Phu Ha, customers not only find a bottle of fish sauce, but also feel a journey to preserve the quintessence of national cuisine.

With the motto “Prestige – Quality” above all, Phu Ha does not pursue quantity but focuses on quality. We invest in a factory system that ensures strict food hygiene and safety criteria, from the selection of raw materials to the production and packaging process. Each bottle of Phu Ha fish sauce is not only a product but also the crystallization of the passion of people who love the profession, inheriting the experience of generations of ancestors. We constantly improve, combine modern technology to enhance product quality while still retaining the original traditional flavor.

Phu Ha Philosophy

Vision

Phu Ha aims to become a symbol of Phu Quoc fish sauce with high quality and reasonable price, not only leading in Vietnam but also affirming its position in the international market, being the pride of traditional Vietnamese cuisine.

Mission

Phu Ha is dedicated to bringing the highest quality fish sauce, blending traditional quintessence and modern technological innovation, satisfying the trust and diverse tastes of every family.

Core Values

Superior quality: Phu Ha sets the highest standards for every drop of fish sauce, ensuring safety, quintessential flavor and reliability in every family meal.
Traditional essence, modern combination: Preserving the original value of Phu Quoc fish sauce, while applying advanced technology to create products suitable for modern life.
Diverse and suitable: Providing diverse fish sauce solutions, meeting all culinary needs of the family, from light dishes to rich parties.
Innovation and creativity: Always pioneering innovation and creativity in production, meeting changing needs and new market trends.
Sustainable development: Committed to protecting the environment and maintaining sustainability, so that each product is not only of high quality but also environmentally friendly, contributing to building a green future.